Why bother with email marketing?

Do you sign up to newsletters to receive an offer, or to actually receive information from a company you’re interested in? Perhaps, a bit of both.

Email marketing can be a powerful and cost-effective way for businesses to engage and connect with their audience, promote products and services, build brand awareness, and nurture customer relationships.

Email marketing is targeted. You can segment your email list based on demographics, interests, and behaviours. This allows you to send personalised content to your subscribers, increasing the chances of conversion. For example, if a customer has shown interest in a particular product, it is possible to send them an email about that product, offering them a discount or encouraging them to make a purchase.

Email marketing is cost-effective. Compared to other marketing channels, such as paid advertising or direct mail, email marketing is relatively inexpensive. It requires no printing or postage costs, and you can use email marketing software to automate the process of sending emails, which means you can reach a large audience without breaking the bank.

Email marketing is measurable. You can track the performance of your email campaigns, including open rates, click-through rates, and conversion rates. This data can help to inform and improve your email marketing strategy. For example, if a particular email campaign has a low open rate, experiment with subject lines or send times to see if they can be improved next time.

Email marketing helps build brand awareness. By consistently sending emails to subscribers, you can keep your brand at the forefront of their minds. This can lead to increased word-of-mouth referrals and social sharing, which can further increase brand awareness. You can re-use a lot of your content in your emails, such as blog posts or videos, which can also help increase brand awareness.

Email marketing is a great way to nurture customer relationships. By sending personalised content to subscribers, you can create a dialogue with your audience. This can help build trust and loyalty, which can lead to repeat business and referrals. You can also use email marketing to gather feedback from customers to improve your products or services.

So, as you can see, email marketing is a powerful marketing tool that can help you to achieve your marketing goals. There are lots of platforms available to use, a lot of them with no charge for basic packages, so it’s well worth checking it out!

Email marketing management is part of my full circle marketing packages which aim to elevate your visibility. Get building your email list today!